Product Design Leader focused on SAAS products, Design Systems and Mobile Applications. I strive to be an advocate for human beings in a world of business and technology. I create vision, processes and strategy to lead design teams to delivering efficient, engaging and intuitive products that users love.
I prioritize my teams' well-being so we can joyfully deliver quality work and meet our timelines. A balance of genuine care and efficient processes is my secret sauce as a leader.
I am constantly aware of the big picture while paying attention to fine details. I embrace change in technology, design tools and the world as a whole. When life gives me lemons, I make a tasty lemonade :)
I find great peace and joy on white sandy beaches, in Yoga and meditation, cuddling my children, singing and playing my guitar, painting and gardening.
The most important quality about me is: I pour my heart and soul into whatever I choose to do!
October 2022 - Present
For the last two years, I have simultaneously lead multiple teams of product designers at Cvent to deliver user-centered solutions and a cohesive design system for the whole suite of Cvent products. I am proud to have established solid processes for team efficiency and brought agile methodologies and “Jira software” to design teams. These processes significantly increased design efficiency and collaboration with engineers and product managers by brining visibility to design tasks and needs to all stakeholders. I work closely with leaders of product and engineering to create strategies for serving our clients’ needs. I am also directly involved in applying the latest Figma technology to our design system library to enable complex theming capabilities and ensure the creation of reusable and scalable components. I am constantly focused on the big picture ensuring our products are consistent, usable and accessible.
2017 - Present
I teach the UX and UI courses as part of the “Mobile Applications Design & Development" program. I also redesigned the content for the UI course in 2024 to include the latest industry standards expected from designers. Teaching design is very fulfilling for me. My passion for design and experience in the field help me provide students with practical knowledge and techniques to be successful designers and developers.
May 2018 - October 2022
I've lead a team of designers to create solutions and a comprehensive design system that powered the On Demand SAAS products. I worked closely with product owners, engineers and designers to create Quest On Demand and deliver strategy for clients' needs. I have created and maintained multiple products that enabled users to perform complex administrative tasks like user and content migrations, data recovery, groups and license management.
November 2016 - May 2018
Successfully completed a multitude of mobile and web applications for different service industries varying in scope and complexity. The fun of working in Spiria was the ability to see the concrete impact and progress of a solution from beginning to end. I loved designing applications that empowered small businesses to be more successful in their domain. I lead client discovery workshops, gathered requirements, presented solutions and kept clients updated throughout the project lifecycle. Simultaneously, I worked with developers, product managers and designers to deliver design solutions. I conducted user interviews and market research, created low and high fidelity designs and validated success with usability testing sessions.
January 2015 - November 2016
As a freelance designer, I designed and developed multiple applications for Algonquin college and other local businesses, here are a few that stand out:
December 2012 - June 2014
Managed the publication department for this unique residential school, created marketing website, edited photos and videos, designed brochures and weekly content for blog, social media, and newsletter.
March 2007 - November 2012
Working for this non profit was an incredibly enriching journey that taught me way more than I can describe, but here is a summary of my 5 years:
Disclaimer: Please note that these projects are some of the few that I can share publicly. My major projects are owned by the companies I worked for and can be validated while preserving legal privacy and ownership.
Mentoring and teaching are my most fulfilling activities. To be able to guide another person on things they want to learn is a wonderful way to give back. I started this youtube channel based on a request from my students and I keep adding to it as time allows.
