I am an advocate for human beings in a world of business and technologies.
Before officially becoming a UX Designer, I invested a large portion of my life in self-exploration through theater, mediation and yoga. My inner journey and extensive travels around the world gave me a wide exposure to life and people from different backgrounds and cultures. I deeply understand human beings which helps me to intuitively create what they need.
My favorite combination of tools is Abstract, Sketch and Invision. Abstract allows me to version and document my design commits while collaborating with different teams. Invision is a great platform to share interactive prototypes with stakeholders and transform vector designs into code to be shared with developers. I also work with Balsamic Mockups to create low fidelity wireframes in the early stages of the design process.
I research comparative markets and competitors, interview stakeholders and users to understand business goals and user-needs.
When the budget allows, defining the target audience with personas and scenarios is essential to determine key features and user flows.
Choosing the most suitable site-structure, navigation and nomenclature. The user must always know where he is and where he can go.
Whether it's low-fidelity paper or high-fidelity interactive prototypes created with sketch or Balsamic, wireframes are the best way to materialize the client vision and our solution.
I love bringing the magic of colors and fonts to the UI while respecting platform specifications. This is the last layer of design that creates desirability and emotion for the user.
For testing with users and illustrating our vision to stakeholders, interactive prototypes are a wonderful tool. They simulate the behaviour of the end product.
Testing is the best way to validate conclusions and ensure that the design provides a real solution to the user's goals. We conduct user-testing as often as possible throughout the product's lifecycle.